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Google Lens: Visualizing the Search
In collaboration with Google Lens and 1000heads we focused on a series of ads highlighting the features of lens and it’s unique capabilities.
The work focused on bringing its innovative features, like real-time translation, object recognition, and smart search to life through bold motion design and engaging visuals.
Role: Motion / Graphic Designer
6-Second Product Storytelling
The Challenge:
Create a series of high conversion ads for Google Lens that explain and highlight complex AI features like real time translation and object recognition in under 10 seconds.
The Goal:
To transform abstract AI technology into a "must-have" tool for Gen-Z and travel focused audiences by making the technology look effortless and magical.
The Approach:
By utilizing a UI-forward motion language, we integrated live action footage with animated UI overlays to show the exact user journey from curiosity to the answer.
