NBA Finals: The Championship Outro

Teaming up with the NBA and GLOW we produced a series of videos highlighting the end title for the NBA Finals, designed for broadcast across multiple platforms.

Role: Motion Designer

The Technical Challenge

The Constraint:

The NBA Finals is a global event that lives on every screen, from massive arena Jumbotrons (1400x400) to broadcast TV (1920x1080) and social media (1080x1920).

The Solution:

We engineered a modular layout and After Effects and C4D that allowed for Non-Destructive Scaling. This ensured that the gold textures and the Logoman maintained their visual weight and composition, whether they were stretched across a stadium ribbon or viewed on a vertical phone screen.