PepsiCo CEO Keynote Opener - Beverage Digest 2025
This collaboration with Pepsi and Cave 76 focused on creating a hype video introducing the CEO at the 2025 Beverage Digest Future Smarts conference.
The work combines fast-paced editing, bold branding, and dynamic motion graphics to set the tone for the event and build excitement as the conference kicks off.
Role: Motion Designer / Video Editor
High-Stakes Keynote Opener
The Challenge:
Create a high-energy mich drop "walk-on" video for PepsiCo’s CEO at the 2025 Beverage Digest Conference.
The Stakes:
The presentation was scheduled immediately following a keynote from a major competitor. The video needed to own the room, shift the industry narrative, and create a high impact transition for the CEO’s entrance.
The Solution:
A fast, percussion driven edit that contrasted with the previous speaker’s tone, using bold brand colors, visual cues and kinetic typography to command immediate attention.
